Skip to content

swa

  • weber library
  • white papers + resources
  • contact
start here
who are we?
→
what do we do?
→
why work with us?
→
stories explore the work
LIV Goods modular shelvingComfort Air chair for American LeatherCaper Chair for Herman MillerUnion Chair for Hyundai Livart
Mobi Legs editorial tile featuring the crutch and oversized Mobi Legs typography
Toro Personal Pace mower editorial tile
Aeron editorial tile featuring the chair
Embody editorial tile featuring the chair rear structure
PUR faucet filter editorial tile
PUR portable hiking purifier editorial tile
White Papers→ Contact→
LIVLIV goods
back to library ↗

liv goods / a studio weber story

room for
a little delight.

A shelf that grows. A cart with another trick. A flat piece of felt that becomes something useful.

Adding a little delight to the arts of daily living.

Flo shelving arranged with books, vessels, and everyday objects in a light interior.
Room for the things that make a place your own. Flo shelving in a styled interior rendering.
LIV GoodsProduct design · Brand developmentA Studio Weber venture

Life changes.
Your furniture
should have room to.

A small home asks a lot of the things inside it. There is living to do, work to make room for, and another arrangement waiting just around the corner.

We developed LIV’s products and entire brand around that everyday possibility: fewer, more purposeful components, and useful objects that can evolve with the people who live with them. Now, as we launch and spin off LIV Goods, that way of thinking is becoming a business of its own.

01everyday life02material play03build to learn04room to change05a whole brand06in motion
01

begin with everyday life

Small spaces.
Full lives.

Carrying the groceries. Reaching a high shelf. Making space for dinner. These ordinary actions are our starting point. We want furniture and home essentials to make urban living easier—and leave room for a little pleasure along the way.

A person pulling the Su cart with boxes on its platform.
Carry. Su in use as a cart.
A person standing on the open Su step stool.
Reach. The same object opens into a step stool.

Su brings carrying and reaching into one object. The change of use is part of the design.

the design proposition

More possibility.
Fewer things.

Versatility begins with a useful question: could the same object do more? Could it fold away, change size, or find a different role when the room changes?

Our aim is to create pieces people can keep using as their lives evolve. Quality materials and intentional components give that ambition a tangible form.

Three LIV tables with round and oval tops, shown together.
A family of tables: a shared approach to structure, materials, and form.
02

curious play

Start with less.
See what it can do.

Wood has structure and warmth. Metal gives us slender frames. Felt brings color, softness, and the ability to bend. We explored what happens when these qualities work together—when the material itself helps make the connection, the container, or the door.

A rendering showing a felt container, its flat panel, and a wooden lid.
From flat to useful. A Snafu concept rendering explores the relationship between panel, body, and lid.
An annotated rendering studying the felt-panel connection to a wooden container base.
Explore the connection. A drawing makes the panel-to-base relationship explicit.
Blue felt panels joined with white prototype hinges.
Make it tangible. A physical hinge study explores how felt panels can join and turn.

For Snafu, the question was how a flat felt panel and a wooden base could become a useful container. Drawings explore the junction. Physical studies put folds and connections into our hands. Each approach gives us something different to examine.

Four Snafu felt containers in red, grey, tan, and green with wooden lids.
Snafu. Color, texture, and a useful everyday form.
Close-up of a grey felt container where tabs connect with its wooden base.
Felt and wood meet at a visible, purposeful connection.

a detail becomes a language

The connection
is part of the character.

A visible edge. A tab. A handle cut into the material. These small decisions give the object its usefulness and its personality. The construction is also something to enjoy looking at.

03

build to learn

Make it real.
Then get curious again.

A convincing image can describe a possibility. A working object lets us pull on it, fold it, measure it, and try it again. Our development archive follows ideas down to the scale of a latch, a felt hinge, and the meeting of two parts.

Hand sketches and annotated colored studies of Su cart latch concepts.
Curious Play: Su latch concepts, with alternative forms and actions explored on the page.
Close-up of a metal latch on a working Su cart platform prototype.
Build to Learn: a Su platform-and-latch prototype brings the mechanism into the hand.

su / from gesture to mechanism

The little movement
that makes a big difference.

Su’s platform and latch studies bring an everyday action into close focus. Sketches explore how a release might work; the metal prototype makes the relationship between the moving parts visible and tangible.

We build to learn because the details have to work together—in the hand, underfoot, and when the object folds away.

Flat felt panels with cut tabs and joint details laid out on a work surface.
The part before the cabinet. Felt panel and fold studies.
A hand using a dial caliper to measure the thickness of a felt panel.
Working at the scale of the material. Measuring felt thickness.
An Agate storage-cabinet prototype with tan and green felt panels in the studio.
A full-size Agate cabinet prototype brings panels, doors, shelves, and structure together.

agate / soft material, useful structure

What if the door
could bend?

With Agate, we explored felt as part of the cabinet itself. Flat panel studies, measured thicknesses, and full-size cabinets let us examine the relationship between a flexible door and a rigid wooden structure.

The work moves between the whole object and the smallest connection. Both belong to the same question: how much can we ask a few purposeful materials to do?

A row of felt-container development models in several colors on a studio workbench.
A workbench of possibilities. Snafu color and form models.

Fold. Fit. Open. Close.
The ordinary is worth exploring.

04

products that evolve with you

A little change.
A different room.

Flo makes adaptability visible. Its open frame and shelves form a system that can expand across a wall. The idea reaches beyond storage: a piece of furniture can have more than one useful arrangement.

White Flo shelving with wood and white shelves extended across multiple bays.
Flo. An open structure with room to expand.
A compact shelving arrangement with metal uprights and wood shelves.
An arrangement study considers a more compact footprint.
Hands positioning a wooden shelf on the white Flo frame.
The act of assembly is part of the experience.

flo / the way things go together

A simple gesture.
A considered connection.

Hinges, pins, and shelf supports carry the practical work. We give these details the same attention as the overall form, because assembling and rearranging a piece are part of living with it.

A hand placing a pin into the hinge connecting two white shelving uprights.
A hinge and pin connect the frame. A small detail makes a larger arrangement possible.

su / carry · reach · put away

One object.
A few useful moves.

Su utility cart carrying two bags on its frame.
Carry. A place for bags and daily essentials.
Su opened into its step-stool configuration.
Reach. Open into a step stool.
Su utility cart folded flat, viewed from the side.
Put away. Fold down when the work is done.

agate / a softer approach to storage

A place for things.
And a little character.

Long Agate cabinet with blue felt doors and a light wooden top and legs.
Agate. Felt panels give a familiar storage form a different material character.
A hand opening a grey felt door on an Agate cabinet.
The door in use: a soft material working within a rigid wooden structure.

Agate brings the warmth of wood and the texture of felt together. Opening a door reveals the construction as well as the space inside. The familiar cabinet becomes an opportunity to reconsider how an everyday object feels.

Side view of a slender LIV lounge-chair design with exposed frame and wooden arm.
Seating studies extend the family’s interest in clear structure and intentional components.
Close-up of a tabletop with an integrated carry-handle opening and visible plywood edge.
A handle becomes part of the tabletop. Usefulness is designed into the material.

Across seating, tables, shelving, and storage, the family shares an interest in clear structure, useful details, and an economy of parts.

05

from product thinking to a whole brand

A way of making.
A way of living.

We developed LIV’s identity alongside the products. The brand gives a shared voice to the same ideas: serving people, making urban living easier, and reducing waste by designing for continued use.

The ambition is bigger than any single piece. We want the name, the forms, the materials, and the way the products work to feel like parts of one thoughtful world.

Early LIV identity explorations showing several circular and linear logo alternatives.
Early identity explorations. Looking for a visual voice for the idea.
An early lowercase LIV wordmark in a black square.
An earlier wordmark study. The brand developed alongside the products.
LIV

less complication.
more possibility.
a little delight.

a studio weber venture

Product design and brand development
Studio Weber + Associates

the team bringing liv to life

Jeff Weber — President & Chief Designer
Natalie Weber — COO & Designer
Jim Moore — CFO

06

small actions, in motion

Some things are better
shown.

From a prototype door to a felt container taking shape, these short films bring the movement back into the objects. Play them at your own pace.

Your browser does not support this video. Open the film.

Snafu takes shape

55 seconds · Assembly

A flat felt panel and wooden parts become a grey Snafu container.

Use the video controls to start the film.

Your browser does not support this video. Open the film.

A different kind of door

50 seconds · Prototype

Hands open and close the felt doors of an Agate cabinet prototype.

Use the video controls to start the film.

Your browser does not support this video. Open the film.

A small mechanism, up close

31 seconds · Prototype

A close view of the Su platform and latch in motion.

Use the video controls to start the film.

Your browser does not support this video. Open the film.

Arranging Flo

37 seconds · Behind the scenes

Moving frames and shelves during a studio photo shoot.

Use the video controls to start the film.

the arts of daily living

A useful object.
A small everyday pleasure.

That is what we want LIV to bring into a home: thoughtful products that make room for life, and a little delight in the things we do every day.

Explore LIV Goods ↗
LIV Goods case study PDF coverDownloadable Case Study
LIV Goods
Product & brand development · 5 pagesView PDF

keep the conversation moving

What would you like to know about Studio Weber?

studioweber

  • Blog
  • About
  • FAQs
  • Authors
  • Events
  • Shop
  • Patterns
  • Themes

Twenty Twenty-Five

Designed with WordPress

Studio Weber + Associates

industrial design & product development · minneapolis

Home White Papers Contact